AIRISE
AI Recommendation Intelligence
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AI Recommendation Intelligence

Who owns your category in AI search?

Prompt

Every day, buyers ask AI which brands to trust. Airise reveals exactly why AI recommends your competitors, and what to do about it.

Get Your ARI Score Free · No credit card · Results in minutes
Live · Querying brands across ChatGPT · Claude · Gemini · Perplexity Scroll to see how
Act 01 · The Shift

Search gave you ten links.
AI gives you three brands.

For two decades, discovery meant a list. Ten blue links, judged by you, ranked by relevance. The buyer was the decider, SEO was the lever.

That is over.

Today, 67% of B2B buyers consult AI before contacting sales. They do not see a list, they see an answer. Three to five brands, named directly, presented as the considered choice.

The decision is being made in a place SEO cannot reach, by a system that does not show its work, in a moment you have no visibility into, until your pipeline starts to dry up.

2014 · Search10 results
2026 · ChatGPT · response to "best CRM for fintech"
For high-growth fintech teams, the strongest options are HubSpot for inbound automation, Salesforce for enterprise scale, and Pipedrive for pipeline velocity. Most founders converge on one of these three.
3 brands surfaced · 0 linksDecision made →
67%
B2B buyers consult AI
before contacting sales
35
Brands per AI answer
vs. 10+ blue links
1,200%
Growth in AI search
year over year
74%
Visibility lift
for early movers
Act 02 · The Stakes

The window is open.
Not for long.

Most categories do not yet have a dominant brand in AI search. The brands that move now will be impossible to displace. The ones that wait will spend years trying to claw back ground that was never theirs to lose.

i
Each column shows the same category at a different point in time. Watch how AI search collapses it from 40+ visible brands down to 3 dominant ones. The bright teal dots are brands that own the answer. The grey dots are brands that have been ghosted.
How to read this
See your category
Category consolidation · B2B SaaS
DominantVisibleGhosted
The openingNow → +6 months
Most brands still have a visible chance to compete. Signals can still move the curve.
The lock-in+12 → +24 months
Three brands own the answer. Displacement becomes near-impossible.
You are here
2024
Today
+ 6 mo
+ 12 mo
+ 24 mo
DistributionMany brands still surface across prompts. The category is open to anyone with the right signals.
ConcentrationAI models accumulate authority signals. The same names start to repeat. Mid-tier brands fade.
Lock-inThree brands own the answer. New entrants are invisible. The category has its winners.
01

The decision is made before you see it.

67% of B2B buyers consult AI before contacting sales. By the time a request hits your CRM, the shortlist is already locked. You did not lose the deal in the demo, you lost it in a prompt you never saw.

02

The window narrows weekly.

AI consolidates over time. As models accumulate citation patterns and brand authority signals, the same categories that surface 30 brands today will surface 3 brands in 24 months. Once a brand owns the answer, displacing it is brutally expensive.

03

First movers compound.

Brands already optimising for AI recommendation report a 74% visibility lift. Every recommendation feeds the next, every citation strengthens authority, every week without intelligence is a week your competitor pulls further ahead.

The brands that move first will not be replaced.
The brands that wait will not be remembered.

Act 03 · The Discipline

A new discipline.
Built by Airise.

AEO and GEO describe a goal: getting cited inside an AI answer. Neither explains why AI selects one brand over another, or what to do about it. ARI is the missing layer. CPR is how we measure the cost of staying invisible.

COINED 2026
Airise defines AI Recommendation Intelligence (ARI) and Cost Per Recommendation (CPR). New category. New language. New playbook.
Industry vocabulary · The incomplete answer
AEO
Answer Engine OptimisationFor appearing in AI answersIndustry standard
Structures content so AI systems cite it directly. Tells you if you appeared. Does not explain why competitors did instead.
GEO
Generative Engine OptimisationFor shaping AI interpretationIndustry standard
Schema, entity authority, content patterns that influence how generative models read your brand. A set of tactics, not a measurement system.
Airise vocabulary · The complete framework
ARI
AI Recommendation IntelligenceFor owning the recommendationCoined by Airise · 2026
The discipline of measuring, decoding, and optimising why AI systems recommend specific brands. ARI sits at the intersection of AEO, GEO, and brand authority. It explains the cause behind the citation. AEO and GEO describe the goal. ARI is how you achieve it.
CPR
Cost Per RecommendationFor pricing AI invisibilityCoined by Airise · 2026
The dollar value of every recommendation you fail to capture in AI search. CPR turns invisibility into a line item your CFO can read. Calculated from category recommendation volume, conversion rate, and customer LTV. Most companies are paying CPR they cannot see.
Defensibility · The three moats that compound

A category needs language. Airise needs defensibility.

01 · DATA MOAT

A historical record of every recommendation.

Every Airise scan adds to the largest historical dataset of AI brand recommendations in existence. Time-series data compounds in value. Today's signal becomes tomorrow's benchmark.

Compounding · every query
02 · PROMPT GRAPH

A proprietary map of how phrasing chooses brands.

A 20-category, 7-intent taxonomy mapping how prompt variation drives recommendation. Many can build a tracker. Few can build prompt intelligence.

Proprietary · 20 categories
03 · AUTHORITY MODEL

A learning system that predicts the next winner.

A model that learns from citation networks, entity presence, and content patterns to explain and predict AI brand selection. The leap from "what happened" to "what to do next".

Learning · per category
Bridge to Act 04 · The Platform

AEO and GEO describe the goal.
ARI is how you achieve it.

A discipline needs a system to run it. Continuous intelligence, three layers, working together. Below: how Airise turns ARI from a definition into a daily operating system for your category.

Get Your ARI Score Free · No credit card
Act 04 · The Platform

Not a tracker.
An ARI platform.

A discipline needs a system that runs it. Airise is built around three intelligence layers that work continuously, not one-off reports. Map the category. Decode the signals. Execute the plan.

01 · Map

Map your category across every model

Prompt Graph Intelligence · Daily

Daily queries across ChatGPT, Claude, Gemini, Perplexity, Grok using our proprietary Prompt Graph. 7 intent types, 20+ categories. A complete map of who gets recommended in your space, and how often.

Share of Voice · By Model
Last 7 days
ChatGPT
34%
HubSpot 42%
Others
34%
Claude
38%
HubSpot 39%
Others
38%
Gemini
29%
HubSpot 48%
Others
29%
Perplexity
36%
HubSpot 41%
Others
36%
Grok
31%
HubSpot 44%
Others
31%
You
HubSpot
14 others
02 · Decode

Decode the why behind every recommendation

ARI Signal Analysis · Weekly

For every recommendation your competitor receives that you do not, Airise identifies the exact AEO, GEO, and entity signals driving it. Citation authority, structured data, content patterns, mention probability gaps.

ARI Performance · This Week
vs. last week
ARI Score
67
+12 pts
CPR
$4.12
−18%
AI SoV
34%
+8%
Win Rate
72%
−4%
"best CRM for fintech"
G
C
P
X
K
Win
"crm for early-stage saas"
G
C
P
X
K
Lose
"sales tools for vertical saas"
G
C
P
X
K
Win
"affordable crm under $50/seat"
G
C
P
X
K
Lose
03 · Execute

Execute the plan with priority and pricing

ARI Action Plan · Ongoing

A live, prioritised action plan derived from your category's actual recommendation patterns. Not generic advice. Specific GEO content moves, AEO fixes, authority targets that move your ARI Score week over week. Every action priced in CPR recovered.

Next Actions · Prioritised
3 of 12 shown
High Priority
Publish 3 comparison pages targeting "best CRM for fintech" prompt cluster
+12 ARI
Medium Priority
Acquire 12 citation backlinks from vertical industry publications
+9 ARI
Maintain
G2 review schema deployed · monitor weekly
+8 ARI
CPR Analysis · This Category
Your CPR
$4.12
Industry
$6.84
Top Comp
$9.67

Continuous intelligence.Not one-off reports.

Airise runs the whole loop. Map daily, decode weekly, execute continuously. Your ARI Score moves week over week because your inputs do.

Get Your ARI Score Free · No credit card
Act 05 · The Proof

Built for the people who own the answer.

ARI is not abstract. It plugs into the workflows of the four people who actually move the needle on AI recommendation: marketing leadership, SEO, content, and the agencies that serve them. Each gets a different view of the same intelligence.

CMO
01

Defend category authority

Track AI recommendation share against named competitors. Know which prompts you own and which you've lost. Build the board narrative around AI visibility, not just impressions and clicks.

Typical 90-day outcome
+18pts
ARI Score lift across core category prompts
SEO LEAD
02

Decode the citation gap

Stop guessing which signals matter for AI. ARI shows the exact schema, entity, and citation patterns driving competitor recommendations, prioritised by impact. Your weekly sprint plan, generated.

Typical 90-day outcome
−42%
Citation gap closed vs top competitor
CONTENT
03

Write what AI actually cites

Briefs derived from real prompt-graph data, not keyword tools. Know which question patterns, comparisons, and entity signals earn citations in your category. Stop publishing into silence.

Typical 90-day outcome
3×
Citation rate per page published
AGENCY
04

Sell category dominance

White-label ARI reports for every client. Walk into reviews with category-specific recommendation maps and a priced action plan. Move the conversation from rankings to recommendations.

Typical client outcome
+$4K/mo
Avg retainer lift from ARI services
Act 06 · The Decision
Pricing

Intelligence at every scale.

From your first ARI Score to enterprise-wide AI visibility intelligence. Every tier includes the educational context that makes Airise data actionable.

Free ARI Diagnostic

See where you stand. Free.

One-time scan across 10+ AI models. Your ARI Score, basic visibility breakdown, and the number of competitors beating you. Unlock the full report for $197.

ARI Score (0–100) 10+ AI models scanned Mention yes/no per prompt type Competitor count
Get Your Free ARI Score
Starter
$197
/ month

Track your ARI Score and understand the competitive landscape. The diagnosis.

1 brand tracked
3 AI models (ChatGPT, Gemini, Perplexity)
Monthly scans
ARI Score with trend tracking
Basic AI Share of Voice
Winning and losing prompts
3 competitors tracked (names + mention count)
ARI Strategist agent (basic action plan)
Competitor alerts (email, weekly digest)
Dashboard with info tooltips on every metric
Monthly scan cadence. 3 models. No prompt tester.
Command
$997
/ month

Scale AI intelligence across brands. Built for agencies and multi-brand teams.

10 brands tracked
All AI models tracked
Daily scans
Prompt tester (100 tests/month)
Test variations (auto-generate 5 prompt variations)New
Prompt Discovery Agent (finds new category prompts)New
White-label PDF reports (Recon by Airise)
Multi-brand comparison dashboard
Client-facing shareable report links
Recon Report Builder agent
Slack integration for alerts
API access (read-only)
Scheduled auto-scans with custom cadence
Daily scans. All models. 100 prompt tests/month.
Enterprise
Custom
Custom billing

Tailored to your scale. Unlimited brands, dedicated strategist, API infrastructure.

Unlimited brands
Full data API (read/write)
Dedicated account strategist (human)
ARI Index access (industry benchmarks)New
Multi-region scanning (geographic variance)
Custom prompt taxonomy
SSO / SAML authentication
Role-based access controls
Custom integrations (GA4, Shopify, HubSpot)
Quarterly ARI strategy review calls
White-glove onboarding (60 min strategy session)
Custom SLA with uptime guarantees
Unlimited everything. Dedicated human support.
Frequently Asked

Answers, before you ask.

Yes. The free ARI diagnostic is a one-time scan with no commitment. You can upgrade to any paid tier at any time. Your historical scan data carries over when you subscribe.

Prompt tests reset on the first of each billing cycle. Pro gets 25 tests/month, Command gets 100. If you consistently need more, upgrading to the next tier is the most cost-effective path. Enterprise plans have unlimited tests.

Yes, on Command and Enterprise plans. Recon by Airise lets you generate PDF reports with your own branding, share client-facing report links, and manage multiple brands from a single dashboard. Most agencies resell ARI audits at a significant markup.

Starter tracks ChatGPT, Gemini, and Perplexity. Pro adds Claude and Grok. Command and Enterprise track all available models including Meta AI. Each model is analyzed independently because recommendation behaviour varies significantly across LLMs.

Yes. Annual billing saves 20% across all tiers. You can switch between monthly and annual billing at any time from your account settings.

The ARI Index is Airise's industry benchmark dataset, available exclusively to Enterprise subscribers. It provides aggregated, anonymized ARI scores across your industry, so you can benchmark against the category average and see where top performers are winning.

Yes. Airise is built to meet GDPR, UK GDPR, and CCPA requirements. Customer data is stored on industry-leading cloud infrastructure with encryption at rest and in transit. Data location, sub-processors, and full data flow details are documented in our Privacy Policy.

We collect the prompts you submit, the AI model responses we generate on your behalf, and standard account data (name, email, billing). We do not collect personal data about your end users unless you explicitly add it. Retention windows and full categories are listed in our Privacy Policy.

Yes. A signed DPA is available on Command and Enterprise plans on request. Reach out via the contact form with your legal team's requirements and we'll send our standard DPA template within two business days.

Yes, anytime. You can delete individual scans, brand records, or your entire account from your dashboard settings. We honor GDPR Right to Erasure requests within 30 days, and account deletion permanently removes your data from our active systems.

Encryption at rest and in transit, role-based access controls, regular security reviews, and a least-privilege principle for internal access. SOC 2 Type II is on our 2026 roadmap. Full security posture is detailed in our Privacy Policy.

No, never. We do not sell, rent, or share customer data with advertisers or data brokers. The only third parties involved are sub-processors required to deliver the service — the LLM APIs we query on your behalf, our cloud hosting provider, and our payment processor. The full list is published in our Privacy Policy.